
04
RESPONSIBILITIES
DELIVERABLES
Responsive Website
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INTRO
demo video

The objective was to develop a visually stunning and highly intuitive platform that not only showcases the clients diverse fashion collections but also enhances the overall shopping journey for users. By prioritizing user experience and innovative design, we aimed to set a new standard in online fashion retail.
Why start with micropipette?
KEY OBJECTIVES
How did early user testing revealed this issue?
Our Approach
Key Motion 1: Pressing

Key Motion 2: Turning



“There’s a little bit of hesitation before you reach the first stop [but] I wouldn’t say I feel [the pressure] at this point..."




First Stop
Second Stop
Released
“Easy to press down”
“Harder to press down”


price
immersion
accessibility
concept learning
engagement
hands-on practice
Labster
price
immersion
accessibility
concept learning
engagement
hands-on practice
Gizmos