New End-to-End Customer Experience

New End-to-End Customer Experience

New End-to-End Customer Experience

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RESPONSIBILITIES
UX RESEARCH
UX RESEARCH
UX DESIGN
UX DESIGN
Video Editing
UX DESIGN
UX DESIGN
DELIVERABLES

Concept Video

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OVERVIEW

Designing the North Star Vision for a New End-to-End Customer Experience

As a UX Design Intern at Motorola Solution’s service design department, I was tasked with defining the North Star vision of the end-to-end customer experience for the TLK-25 product line—a wearable communications device designed for the hospitality industry. The final output was a comprehensive video showing the full experience. Due to NDA, I cannot display the final concept video.

As a UX Design Intern at Motorola Solution’s service design department, I was tasked with defining the North Star vision of the end-to-end customer experience for the TLK-25 product line—a wearable communications device designed for the hospitality industry. The final output was a comprehensive video showing the full experience. Due to NDA, I cannot display the final concept video.

As a UX Design Intern at Motorola Solution’s service design department, I was tasked with defining the North Star vision of the end-to-end customer experience for the TLK-25 product line—a wearable communications device designed for the hospitality industry. The final output was a comprehensive video showing the full experience. Due to NDA, I cannot display the final concept video.

product video

ABOUT

Motorola Solutions powers critical communications 

Motorola Solutions powers critical communications 

Motorola Solutions powers critical communications 

As a global leader in mission-critical communications and enterprise software, Motorola Solutions supports millions of users across public safety, manufacturing, hospitality, and more. From two-way radios to advanced software platforms, our solutions enable teams to stay connected and informed.

As a global leader in mission-critical communications and enterprise software, Motorola Solutions supports millions of users across public safety, manufacturing, hospitality, and more. From two-way radios to advanced software platforms, our solutions enable teams to stay connected and informed.

As a global leader in mission-critical communications and enterprise software, Motorola Solutions supports millions of users across public safety, manufacturing, hospitality, and more. From two-way radios to advanced software platforms, our solutions enable teams to stay connected and informed.

PROJECT DETAILS

Timeline

2022 May-2022 September

Timeline

2022 May-2022 September

Timeline

2022 May-2022 September

My Role

User Experience Design Intern

My Role

User Experience Design Intern

My Role

User Experience Design Intern

Team

Project Manager: Jinzhou Wan

UX Designer: Belfug Sener

System Engineer: Sebastian Sanchez

Team

Project Manager: Jinzhou Wan

UX Designer: Belfug Sener

System Engineer: Sebastian Sanchez

Team

Project Manager: Jinzhou Wan

UX Designer: Belfug Sener

System Engineer: Sebastian Sanchez

Explore

Purchase

Configuration

Analytics



Among the 4 stages of customer experience, I primarily focused on the configuration the experience.

Among the 4 stages of customer experience, I primarily focused on the configuration the experience.

Among the 4 stages of customer experience, I primarily focused on the configuration the experience.

THE CHALLENGE

Shifting from Dealer-Dependent to Customer-Empowered: Redefining TLK-25 Device Management

Motorola Solutions' provisioning portal allows users to set up devices by adding them to talk groups or group chats. While the system was mainly used by dealers with expert experience, it became clear that without dealer's help, customers will struggle to navigate the portal effectively on their own.

With the new TLK-25 product line, addressing this challenge is critical to empowering customers, improving their experience, and reducing inefficiencies for both users and dealers.

PROPOSED SOLUTIONS

Identified key touchpoints to streamline the device management experience

Identified key touchpoints to streamline the device management experience

Identified key touchpoints to streamline the device management experience

These touchpoints focused on eliminating uncertainty, minimizing manual effort, and guiding users through an efficient device setup process.

These touchpoints focused on eliminating uncertainty, minimizing manual effort, and guiding users through an efficient device setup process.

These touchpoints focused on eliminating uncertainty, minimizing manual effort, and guiding users through an efficient device setup process.

Proposed Feature:

Proposed Feature:

Proposed Feature:

Auto-Loading Purchased Devices

Automatically imports purchased devices into the portal so users can begin configuring them even before physical delivery.

Before…

Before…

Before…

Wasted Time on Waiting

Dealers had to wait until the physical devices arrived to begin the provisioning process, which prolonged the wait time for customers to receive their service.

Proposed Feature:

Proposed Feature:

Proposed Feature:

Step-by-Step Guided Setup Wizard

Introduces a wizard to guide users through the setup process in the correct sequence.


Before…

Before…

Before…

Uncertainty on Setup Process

Uncertainty about where to start in the provisioning portal, but not following an optimal setup sequence can lead to additional manual work.

Proposed Feature:

Proposed Feature:

Proposed Feature:

Optimized Workflow Logic

Create template users to apply pre-configured settings to multiple devices, saving time on recurring setups.

  • Use cloning features to replicate configurations from an existing user or device, ensuring consistency across teams.

  • Batch configure multiple devices at once, reducing repetitive manual steps while retaining flexibility for unique needs.


Before…

Before…

Before…

Tedious Manual Work

The previous provisioning process required users to manually configure each device one by one, a time-consuming and error-prone approach.

My takeaways

Balancing the Bigger Picture with the Details

Balancing the Bigger Picture with the Details

Balancing the Bigger Picture with the Details

Working on this project taught me the importance of zooming in and out during the design process. While my primary responsibility was to define a high-level, end-to-end customer experience that was intuitive and user-friendly, I often needed to zoom in on smaller details to ensure the vision was grounded in practical, actionable solutions.

This reminded me that every design decision—no matter how small—is like a piece of a jigsaw puzzle that contributes to the overall user experience.

Working on this project taught me the importance of zooming in and out during the design process. While my primary responsibility was to define a high-level, end-to-end customer experience that was intuitive and user-friendly, I often needed to zoom in on smaller details to ensure the vision was grounded in practical, actionable solutions.

This reminded me that every design decision—no matter how small—is like a piece of a jigsaw puzzle that contributes to the overall user experience.

Working on this project taught me the importance of zooming in and out during the design process. While my primary responsibility was to define a high-level, end-to-end customer experience that was intuitive and user-friendly, I often needed to zoom in on smaller details to ensure the vision was grounded in practical, actionable solutions.

This reminded me that every design decision—no matter how small—is like a piece of a jigsaw puzzle that contributes to the overall user experience.