Digital Brand Guidelines

Digital Brand Guidelines

Digital Brand Guidelines

06
RESPONSIBILITIES
BRAND DESIGN
BRAND DESIGN
LOGO DESIGN
LOGO DESIGN
DELIVERABLES

Brand Guidelines

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INTRO

demo video

In a world where brand consistency is crucial for establishing a strong market presence, the client sought to create comprehensive digital brand guidelines to unify their brand identity across all digital platforms.

In a world where brand consistency is crucial for establishing a strong market presence, the client sought to create comprehensive digital brand guidelines to unify their brand identity across all digital platforms.

In a world where brand consistency is crucial for establishing a strong market presence, the client sought to create comprehensive digital brand guidelines to unify their brand identity across all digital platforms.

Our design approach for the digital brand guidelines focused on clarity, usability, and flexibility. We began by conducting an in-depth analysis of the clients existing brand assets, values, and target audience to ensure that the guidelines accurately reflect the brand’s identity and objectives.

Why start with micropipette?

KEY OBJECTIVES
Academic Research

Effective learning methods for students with learning disabilities.

Expert Interview

The problem with traditional learning method for lab experiment.

Contextual Inquiry

First-hand observation of student's experience with lab experiments.

Different students find different modes of instruction useful, and the preferred mode may be dependent on experience


???

Following the experiment video required students to switch attention back and forth between multiple areas during steps.

Most errors occurred from forgetting steps or improper use of the equipment.

Immediate feedback is crucial to error reduction and learning.

Academic Research

Effective learning methods for students with learning disabilities.

Expert Interview

The problem with traditional learning method for lab experiment.

Contextual Inquiry

First-hand observation of student's experience with lab experiments.

Different students find different modes of instruction useful, and the preferred mode may be dependent on experience


???

Following the experiment video required students to switch attention back and forth between multiple areas during steps.

Most errors occurred from forgetting steps or improper use of the equipment.

Immediate feedback is crucial to error reduction and learning.

Academic Research

Effective learning methods for students with learning disabilities.

Expert Interview

The problem with traditional learning method for lab experiment.

Contextual Inquiry

First-hand observation of student's experience with lab experiments.

Different students find different modes of instruction useful, and the preferred mode may be dependent on experience


???

Following the experiment video required students to switch attention back and forth between multiple areas during steps.

Most errors occurred from forgetting steps or improper use of the equipment.

Immediate feedback is crucial to error reduction and learning.

Leap Motion

shareable, portable, & cost-effective, precise, open space

lack haptic feedback

Physical Interactive gadget

haptic feedback, shareable

expensive, not adaptable

VR

immersive

isolating, expensive

Wall Projection

open space, collaboration

expensive, hard to set up

Leap Motion Sensor

Leap Motion Sensor

Leap Motion

shareable, portable, & cost-effective, precise, open space

lack haptic feedback

Physical Interactive gadget

haptic feedback, shareable

expensive, not adaptable

VR

immersive

isolating, expensive

Wall Projection

open space, collaboration

expensive, hard to set up

Leap Motion

shareable, portable, & cost-effective, precise, open space

lack haptic feedback

Physical Interactive gadget

haptic feedback, shareable

expensive, not adaptable

VR

immersive

isolating, expensive

Wall Projection

open space, collaboration

expensive, hard to set up

Pressed

Released

Second Stop

First Stop

The first stop expels enough air from the pipette for an accurate measurement in the next step.

Release the plunger draws up the accurate measurement amount of liquid.

The second stop is meant to expel excess liquid from the tip.

1

Release

2

3

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How did early user testing revealed this issue?

Our Approach

Key Motion 1: Pressing

Key Motion 2: Turning

“There’s a little bit of hesitation before you reach the first stop [but] I wouldn’t say I feel [the pressure] at this point..."

First Stop

Second Stop

Released

“Easy to press down”

“Harder to press down”

price

immersion

accessibility

concept learning

engagement

hands-on practice

Motion Lab

price

immersion

accessibility

concept learning

engagement

hands-on practice

price

immersion

accessibility

concept learning

engagement

hands-on practice

Labster

price

immersion

accessibility

concept learning

engagement

hands-on practice

Gizmos

price

immersion

accessibility

concept learning

engagement

hands-on practice

HoloLab Champions

price

immersion

accessibility

concept learning

engagement

hands-on practice

AR Science Lab

Users successfully transfer conceptual learning from digital to real micropipette.


Users utilize gestural learning to help them remember experiment steps.


Users successfully transfer conceptual learning from digital to real micropipette.


Users utilize gestural learning to help them remember experiment steps.


Users would benefit from better communication of realistic interaction.


Reflection

The introduction of the digital brand guidelines has had a significant positive impact on the clients brand management and consistency. The clear, accessible guidelines have streamlined the process for both internal teams and external partners, leading to more cohesive branding across all digital platforms.

The introduction of the digital brand guidelines has had a significant positive impact on the clients brand management and consistency. The clear, accessible guidelines have streamlined the process for both internal teams and external partners, leading to more cohesive branding across all digital platforms.