06
RESPONSIBILITIES
DELIVERABLES
Brand Guidelines
{ SCROLL }
INTRO
Trailer Video
This is what longboard dancing looks like. Dancers usually post-edit music or listen to music while they dance.
Here’s what Jambo sounds like. The rider’s dancing style is captured by the board and transformed into sound.
KEY OBJECTIVES
The guidelines also provide clear instructions for voice and tone, helping to maintain a consistent brand message across various communications. Interactive sections include downloadable assets, template examples, and usage dos and don’ts, making it easy for users to apply the guidelines accurately.
Our design approach for the digital brand guidelines focused on clarity, usability, and flexibility. We began by conducting an in-depth analysis of the clients existing brand assets, values, and target audience to ensure that the guidelines accurately reflect the brand’s identity and objectives.
Additional micro adjustments & customization within Max/msp
potential for generative sound synthesis & effect
Gather data of dancer’s movements using Arduino
feet position, wheel speed, and board tilt
Map value to MIDI Control in Ableton Live
to sample sound, tempo, and pitch
layout
Jambo 1.0
Jambo 2.0
triggering multiple sensors all the time
clearance at the center avoids accidentally triggering sounds.
shape & size
the shape and size of the new sensor pad resemble a foot, which is more ergonomic for dancers.
Jambo 1.0
Jambo 2.0
when the dancer is simply pushing forward, the front foot stays near the center. This new layout makes music interaction more intentional.
fabrication
old sensors are unpredictable and too sensitive. we added more elastic material as a cushion in-between. New sensors are more reliable, stable, and durable.
Adhesive Foam Tape
FSR-touch sensor
silicone grid sheet
acrylic sheet
background beats
setting a rhythmic background
switch between multiple sets of samples
one-step
mix & switch
54 mm
32 mm
