Digital Brand Guidelines

Digital Brand Guidelines

Digital Brand Guidelines

06
RESPONSIBILITIES
BRAND DESIGN
BRAND DESIGN
LOGO DESIGN
LOGO DESIGN
DELIVERABLES

Brand Guidelines

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INTRO

Our design approach for the digital brand guidelines focused on clarity, usability, and flexibility. We began by conducting an in-depth analysis of the clients existing brand assets, values, and target audience to ensure that the guidelines accurately reflect the brand’s identity and objectives.

Our design approach for the digital brand guidelines focused on clarity, usability, and flexibility. We began by conducting an in-depth analysis of the clients existing brand assets, values, and target audience to ensure that the guidelines accurately reflect the brand’s identity and objectives.

Our design approach for the digital brand guidelines focused on clarity, usability, and flexibility. We began by conducting an in-depth analysis of the clients existing brand assets, values, and target audience to ensure that the guidelines accurately reflect the brand’s identity and objectives.

In a world where brand consistency is crucial for establishing a strong market presence, the client sought to create comprehensive digital brand guidelines to unify their brand identity across all digital platforms.

In a world where brand consistency is crucial for establishing a strong market presence, the client sought to create comprehensive digital brand guidelines to unify their brand identity across all digital platforms.

In a world where brand consistency is crucial for establishing a strong market presence, the client sought to create comprehensive digital brand guidelines to unify their brand identity across all digital platforms.

Hinge is a dating app focuses on fostering more meaningful connections.


The Windshield Wiper is an animated short film that portraits various form of social love in all walks of life and places.

KEY OBJECTIVES

The guidelines also provide clear instructions for voice and tone, helping to maintain a consistent brand message across various communications. Interactive sections include downloadable assets, template examples, and usage dos and don’ts, making it easy for users to apply the guidelines accurately.

Intertwining storylines

  • The Windshield Wiper is a montage-style film with multiple storylines mixed together.


  • Sleep No More is a multi-story, immersive set. Audiences can follow any performer and uncover different aspects of the narrative as they explore.

Unexpected encounters

  • The Windshield Wiper conveys that love is the secret society that can happen anywhere.


  • Sleep No More encourages the audiences to explore the various rooms, open drawers, read letters, and interact with the set and props. This hands-on exploration can lead to unexpected discoveries and encounters.

Active participation

  • The Windshield Wiper portrays the stories of all walks of life in ordinary settings. It could be the story of anyone.


  • Sleep No More encourages the audiences to become active participants in the show. Performers are trained to engage with the audience.

Step-by-Step Guided Setup Wizard

Introduces a wizard to guide users through the setup process in the correct sequence.


Uncertainty on Setup Process

Uncertainty about where to start in the provisioning portal, but not following an optimal setup sequence can lead to additional manual work.

Optimized Workflow Logic

Create template users to apply pre-configured settings to multiple devices, saving time on recurring setups.

  • Use cloning features to replicate configurations from an existing user or device, ensuring consistency across teams.

  • Batch configure multiple devices at once, reducing repetitive manual steps while retaining flexibility for unique needs.


Tedious Manual Work

The previous provisioning process required users to manually configure each device one by one, a time-consuming and error-prone approach.