The Windshield Wiper Experience

The Windshield Wiper Experience

The Windshield Wiper Experience

06
RESPONSIBILITIES
UI DESIGN
UI DESIGN
UX DESIGN
UX DESIGN
DELIVERABLES

Mobile App

INTRO

A journey of finding and building connection with a partner through experiencing Alberto Mielgo’s Windshield Wiper embedded in a Market Hall.

A journey of finding and building connection with a partner through experiencing Alberto Mielgo’s Windshield Wiper embedded in a Market Hall.

A journey of finding and building connection with a partner through experiencing Alberto Mielgo’s Windshield Wiper embedded in a Market Hall.

concept video

Problem

"The displacement of the nearby in public consciousness."

"The displacement of the nearby in public consciousness."

"The displacement of the nearby in public consciousness."

The intent is to inspire guests to pay attention to ordinary settings and people around them because the interactive touch-points could be activated in the most unexpected places or by an unexpected person.

There isn’t a shortcut to find a connection. The key is to let it happen and be ready for those moments by keeping your heart's eyes open.

The intent is to inspire guests to pay attention to ordinary settings and people around them because the interactive touch-points could be activated in the most unexpected places or by an unexpected person.

There isn’t a shortcut to find a connection. The key is to let it happen and be ready for those moments by keeping your heart's eyes open.

The intent is to inspire guests to pay attention to ordinary settings and people around them because the interactive touch-points could be activated in the most unexpected places or by an unexpected person.

There isn’t a shortcut to find a connection. The key is to let it happen and be ready for those moments by keeping your heart's eyes open.

Lack of emotional support and shared understanding during antenatal anxiety

Only the mother can feel the baby’s movements

Only the mother can feel the baby’s movements

Lack of emotional support and shared understanding during antenatal anxiety

Only the mother can feel the baby’s movements

Only the mother can feel the baby’s movements

Problem

A pop-up experience in collaboration with Hinge and The Windshield Wiper.

A pop-up experience in collaboration with Hinge and The Windshield Wiper.

A pop-up experience in collaboration with Hinge and The Windshield Wiper.

In the post-pandemic world, longing for meaningful connections nearby, we need experiences that direct our attention back from the abstracted concept of the ‘world’ to the ordinary reality, where people live, die, fall in love, and struggle. Through observing their realities, we establish our reality that is more humanistic and authentic. Therefore, I wanted to design a pop-up experience in collaboration with Hinge and The Windshield Wiper.


In the post-pandemic world, longing for meaningful connections nearby, we need experiences that direct our attention back from the abstracted concept of the ‘world’ to the ordinary reality, where people live, die, fall in love, and struggle. Through observing their realities, we establish our reality that is more humanistic and authentic. Therefore, I wanted to design a pop-up experience in collaboration with Hinge and The Windshield Wiper.


In the post-pandemic world, longing for meaningful connections nearby, we need experiences that direct our attention back from the abstracted concept of the ‘world’ to the ordinary reality, where people live, die, fall in love, and struggle. Through observing their realities, we establish our reality that is more humanistic and authentic. Therefore, I wanted to design a pop-up experience in collaboration with Hinge and The Windshield Wiper.


“I think more and more we're connecting through our technology, but that means missing out on the kinds of connections we can experience in real life.”


“I think more and more we're connecting through our technology, but that means missing out on the kinds of connections we can experience in real life.”


“I think more and more we're connecting through our technology, but that means missing out on the kinds of connections we can experience in real life.”


Storytelling

The story starts with the gentleman sitting in a restaurant, reflecting on the question: “what is love?” Then, the film goes on to show the audience a montage of moments of different kinds of love in society, which makes the question harder to answer. Is it about hurting each other? Sitting together in silence? Lost and pain? Love at first sight? Growing old together? Worn out? Quarrel? ...? Or a color? In the end, the main character realizes that love is the secret society.

The story starts with the gentleman sitting in a restaurant, reflecting on the question: “what is love?” Then, the film goes on to show the audience a montage of moments of different kinds of love in society, which makes the question harder to answer. Is it about hurting each other? Sitting together in silence? Lost and pain? Love at first sight? Growing old together? Worn out? Quarrel? ...? Or a color? In the end, the main character realizes that love is the secret society.

The story starts with the gentleman sitting in a restaurant, reflecting on the question: “what is love?” Then, the film goes on to show the audience a montage of moments of different kinds of love in society, which makes the question harder to answer. Is it about hurting each other? Sitting together in silence? Lost and pain? Love at first sight? Growing old together? Worn out? Quarrel? ...? Or a color? In the end, the main character realizes that love is the secret society.